Case Study — MasterCard Foundation Grant

How a Founder
Got $100k
in Funding

Most founders think they're rejected because their idea isn't good enough.
But in reality, they're rejected because they weren't investor-ready — and didn't know it.

Read the story

The gap between impact
and investor-readiness

When we started working with Dr. Aderinsola, founder of I-Train Africa, the business had real momentum — but the financials couldn't prove it.
Sales records, but not reconciled with bank statements
No traction report
No audited financial statements
No management accounts

She wasn't lacking impact. She wasn't lacking progress.
She was lacking investor-ready financials — the kind that persuades decision-makers to take you seriously.

❌ Her application wasn't going to stand a chance
❌ Investors would see "risk" instead of traction
❌ Her grant opportunity was going to slip away

So here's exactly what we did — step by step — to turn everything around.

Four steps to become
investor-ready

01
Solid Foundation

We organised the previous months' financials

We reconciled every sale with the bank statements and organized expenses and revenue properly. In a few weeks, she went from "unreconciled financials" to a complete financial picture investors could trust.

✔ A detailed Profit & Loss statement
✔ A clear balance sheet
✔ An audited financial statement
✔ Detailed management accounts
✔ A story investors could actually trust
02
Financial Model

We built a defendable financial model

Not guesswork. Not hopeful projections. A model that showed exactly how the business makes money — and why it will keep growing.

✔ How she makes money
✔ Her growth path
✔ Unit economics
✔ Margins

This is what tells investors: "This founder understands the numbers behind the business."

03
Impact Report

We created an Impact & Traction Report that impressed the grant team

Most founders talk about impact but don't quantify anything. We turned her story into something tangible, credible, and compelling.

✔ A persuasive traction snapshot
✔ Attendance numbers
✔ Conference outcomes
✔ Progress across the years
✔ The real profit the business had been generating
04
The Win

She applied with confidence and won $100,000

Her application wasn't just submitted — it was taken seriously. Because she could walk into any room and defend every number.

✔ Organized books
✔ A real financial model
✔ Traction proof
✔ An impact report
✔ A founder who could defend her numbers confidently

Grantors saw what she brought
to the table. They trusted the numbers.

She secured $100,000 from the MasterCard Foundation. Not because her idea changed — because the story her financials told finally matched her reality.

"
The truth is this: if our books were not impeccably maintained and investor-ready, there is no way I-Train Africa would have been selected for the MasterCard Foundation EdTech Fellowship 2025 which came with a 100,000 USD grant. Snumari's work directly contributed to that milestone.
Aderinsola Adio-Adepoju (PhD)
Founder, I-Train Africa

The same process.
More founders funded.

$100k
HiPrep — Adanma
Education Technology
£25k
Tiny Hearts Tech — Virtue Oboro
Health Technology
$700k+
I-Metro
Transport Company, Abuja

Now it's your
turn to get
funded.

Most founders don't lose funding because of their idea. They lose it because of gaps in their numbers they didn't know were there. We can help you find and fix those gaps before investors see them.

Click below to see how we can help you get funding for your startup.

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